WHY
Focus Finders exists to inspire and train organizations and individuals to gain agency over their attention in order to improve both their productivity and well-being.
We are living in a time of unprecedented attentional demands and distractions, threatening the survival of deep focus and the valuable fruits bore from its trees.
Our days have transformed into a chaotic storm of distraction and stimuli, punctuated by moments of fleeting focus.
Workers now spend an average of 47 seconds on any screen before switching their attention, paying the high price of fragmented attention — diminished focus, productivity, and health.
The way we’re working just isn’t working.
The Cost: Immense and Growing
The individual and organizational costs of divided attention are staggering, translating into teary workdays and revenue losses.
Seemingly brief periods of distractibility have up to a 40% impact on productivity levels, and likely much higher.
Our brains are maladapted to cope with the mental stimulation and rapid task switches that now resemble the average workday. This overloading and divided use of attention is undoubtedly a major contributor to the current burnout epidemic.
Employee turnover is a borderline exodus, costing companies exorbitant amounts of capital, and time, to hire and retrain lost talent.
Technology researcher Jonathan Spira estimates that interruptions and information overload cost the US economy $1 trillion per year.
What does it cost you?
The Opportunity: Find your Focus
Great awareness of the problem, and what it costs us, comes greater awareness of the opportunity and how it can benefit us.
As focus becomes more scarce, so too does it become more valuable in our modern information economy that requires deep focus to innovate and push the needle.
This situation offers the competitive advantage of a lifetime for businesses and individuals who recognize this, and take measures to sharpen their focus in a world drowning in distractions.
The cultivation of focus is one of the most valuable skills to master in our increasingly distracted world, lending it superpower status.
To help you seize this opportunity we have developed a compact, yet comprehensive, course that aims to companies and individuals with actionable, performance-enhancing knowledge and tools that can exponentially improve their contributions and levels of well-being.
It’s time to unearth your true productivity potential.
